Fashion Shopping for a Good Cause in Paris
From September 24 to 27, 2026, La Grande Braderie de la Mode AIDES returns to Paris for another highly anticipated edition. Recognised as one of the city's most popular fashion and charity events, it brings together leading fashion houses, luxury brands and independent designers for several days of exclusive sales in support of the fight against HIV.
Visitors have the opportunity to purchase designer clothing, accessories, footwear and luxury items at significantly reduced prices while contributing to an important charitable cause. Combining fashion, generosity and Parisian style, the event has become a highlight of the autumn season for both locals and international visitors.
A Must-Visit Event for Fashion Lovers and Bargain Hunters
Every year, thousands of visitors attend La Grande Braderie de la Mode in search of exclusive designer pieces and exceptional deals. The event offers access to products from renowned fashion brands that are rarely available at such attractive prices.
From elegant ready-to-wear collections to luxury accessories and unique statement pieces, shoppers can discover a wide range of items throughout the event. This diversity attracts fashion enthusiasts, luxury shoppers and travellers eager to experience Paris's world-famous fashion scene.
For visitors looking to combine shopping with cultural discovery, the event offers a unique glimpse into the creativity and craftsmanship that have made Paris a global fashion capital.
Prestigious Brands Supporting an Important Cause
What truly sets La Grande Braderie de la Mode apart is its charitable mission. Proceeds from the event help support the work of AIDES, one of France's leading organisations dedicated to HIV prevention, awareness and support programmes.
Each year, prestigious fashion houses, luxury brands and designers contribute products and collections to support the initiative. Their participation transforms the event into a remarkable example of how the fashion industry can combine creativity, social responsibility and solidarity.
This unique combination of luxury shopping and charitable engagement continues to attract loyal visitors while introducing new audiences to the event every year.
Why Visit During Your Stay in Paris?
For travellers visiting Paris in late September, La Grande Braderie de la Mode offers an experience that goes beyond traditional shopping. It provides an opportunity to discover renowned fashion brands while taking part in an event that reflects the values of generosity and community engagement.
The atmosphere is lively, elegant and welcoming. Visitors can browse exclusive collections, discover emerging designers and enjoy one of the city's most distinctive lifestyle events. Whether you are passionate about fashion or simply looking for a memorable activity during your stay, the event is well worth including in your itinerary.
Many visitors leave not only with exceptional purchases but also with the satisfaction of supporting an important cause.
Easy Access from Hôtel Jardin de Villiers
Located in Paris's elegant 17th arrondissement, Hôtel Jardin de Villiers offers convenient access to many of the city's leading fashion and lifestyle events, including La Grande Braderie de la Mode AIDES. Nearby public transport connections make it easy to reach the event venue and explore the surrounding districts.
After a day of shopping and discovery, guests can relax in the comfort of the hotel's rooms and accommodation, ideally located for exploring Paris.
Planning a visit during the event? You can book your stay directly with Hôtel Jardin de Villiers and enjoy easy access to some of the city's most exciting fashion and cultural experiences.
Combining designer fashion, exclusive prices and a meaningful charitable mission, La Grande Braderie de la Mode AIDES 2026 offers a unique Parisian experience that perfectly blends style and solidarity.
